…coffee, "I'm going to follow Tom Peters' advice and become my own brand." Alice replies, "The phrase you're least likely to hear is, 'I gottagetmesome of that." Wally walks away thinking, "Day one: Not so good."
…explain: "If it had a user interface you would see something here...here...and sometimes here." He concludes: "And then you'd be saying, 'I gottagetmesome of that.' Any questions?"
…antidepressants to improve morale." Alice continues, "The label says it may cause 'unwarranted optimism about you dead-end job.'" Wally, "I gottagetmesome of that."